Client in Singapore is looking for a Digital Marketing Manager to drive its digital marketing strategy and support its rapid business growth in Singapore. Client is providing business services to their corporate clients in Singapore. The role holder will be based in Philippines and will lead the conceptualization, creation, and execution of digital marketing campaigns in Singapore.
This role will be responsible for contributing to the team by implementing and coordinating digital marketing activities for the organization. The incumbent will be responsible for managing all digital marketing activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all digital marketing campaigns in order to drive digital awareness and sales leads in Singapore. Reporting to Singapore HQ via remote means.
Ensure search engine optimization for websites; optimize copy and landing pages for search engine marketing.
Track, analyze and report campaign performance using Google Analytics.
Develop media plans and be in charged with community upkeep of social media platforms such as Facebook, LinkedIn, Adwords etc.
Develop and manage a digital marketing strategy, including SEO/SEM of the corporate website, social media presence and online advertising campaigns
Develop content (videos, articles, posts) for website and social media channels, LinkedIn, Youtube, Facebook etc
Define, measure and report performance of digital marketing campaigns, and assess performance against KPI and ROI goals.
Recommend changes to website architecture, content, linking and other factors to improve SEO position for target keywords.
Research and analyze competitor's advertising links.
Execute tests, collect and analyze data and results on executed campaigns.
Keep abreast of new tools, technologies, and digital marketing trends. Provide perspective for adoption where appropriate
Clearly and concisely present actionable insights from data to support the organization’s campaigns and promotions.
Implement and continuously optimize paid digital media to support brand, drive traffic and engage audience.
Assist and execute any works as assigned and deemed necessary.
Independent worker as well as a team player
Bachelor degree in marketing or any related discipline.
A minimum of 6 - 10 years of related work experience in digital marketing including SEO/SEM, Google Analytics, Adwords and Keyword Analysis for driving campaigns and ensuring successful roll-out.
Demonstrate knowledge and competencies in Google Analytics, Google Search Console, Google Tag Manager and Google Keyword Planner.
Possess a flair for copy-writing and copy-editing.
Proficient in editing software to develop content, e.g. Photoshop, Illustrator, Premiere, After Effects, etc.
Familiar with Content Management Systems such as WordPress.
Excellent written and verbal communication, interpersonal and coordination skills.
Fluent in English
Excellent analytical abilities, meticulous, highly creative, independent and self-motivated.
Basic understanding of HTML, CSS, Javascript and other rich media technologies, such as Hubspot or Salesforce is a plus.
5 days (9am to 6pm)
Good staff benefits
Working in Philippines with travel business opportunities to Singapore
Qualified candidates can send their resume to careers@kdcsoftware.com with subject as "Career: Digital Marketing Manager".